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Master & Dynamic is no when it comes to making earbuds or earphones. But this new MW07 is the first time it’s dabbled in truly wireless earbuds.

Costing cost $299 starting today, last 3.5 hours on a charge, and can recharge from their case to reach a total of 14 hours.

Although they had their design missteps in some former designs but this MW07s are a step in a different direction: luxury materials meet portability.

The MW07s use handcrafted acetate covers — just like a pair of pricey sunglasses — to give each earbud a completely unique pattern.

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At launch, Master & Dynamic will offer the MW07s in tortoiseshell, steel blue, grey terrazzo, and matte black acetate finishes.

PVD-coated stainless steel houses the rest of the internals, including 10mm beryllium drivers for producing sound delivered by Bluetooth 4.2 radios.

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In this photo they look large and too bulky to be worn conveniently in the ear. But they actually fit snugly and are lightweight when you’re wearing them.

The audio quality is said to definitely be the best  in truly wireless earbuds — better than the AirPods — and the “fit wings” isolate you from outside noise enough to make you think you’re wearing actual over-ear headphones.

The MW07 earbuds don’t have active noise cancellation, but they are much better at blocking outside noise compared to the AirPods.

There’s also a button on the right earbud that will launch the native voice assistant for your phone: Google Assistant on an Android, Siri on an iPhone, or even Bixby on a Samsung device.

Removing either earbud while music is playing will pause the track, and placing it back in your ear will resume playback. Master & Dynamic also included quick pairing, so opening the case and picking up an earbud will resume the Bluetooth connection with the last paired device.

The MW07s come with a shiny, polished metal charging case that’s considerably larger than the AirPods’ charging case, but it still fits in a pocket without issue.

It charges over USB-C to 50 percent in just 15 minutes, and it takes 90 minutes to fully charge the earbuds when they are inside of it.

The MW07s are promising, but the real-world battery life and wireless connectivity — two of the most important things for truly wireless earbuds — will take a little longer to test before arriving at a verdict.

But so far, Master & Dynamic’s pricey MW07 earbuds show promise.

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